Africa’s foremost Conglomerate Dangote Industries Limited (DIL) has bagged the Brand of the year award, in recognition and celebration of the top brand’s outstanding odyssey and consistently rising Marketing Edge profile.
Marketing Edge, Nigeria’s leading Brand and Marketing publication which honour Dangote with the award at the a grand ceremony held in Lagos, described it as signposting Dangote’s good Corporate performance over the year.
Publisher and Chief Executive Officer of Marketing Edge John Ajayi, explained that the award category won by Dangote Industries is the flagship in honour of the company’s continuous contributions to the economic development of Nigeria and Africa. “This recognition covers many business Investments and Corporate Interventions carried out by the Company in Africa as a Continent” Ajayi noted.
Speaking while presenting the award, the top management strategist said Dangote Industries Limited came a top in ranking among other Companies because of its aggressive generation drive, which has seen thousands of able youths gainfully employed in the Group, as well as the commitment to provision of critical infrastructure.
The award presentation was the high point of the Celebration of Marketing Edge’s 20th anniversary and 11th edition of its yearly Brand and Advertising Excellence Award. Other brands were also recognised in the market.
The publisher noted that the Marketing Edge Brands and Advertising Excellence Award has established itself as a seminar event in Nigeria’s Integrated Marketing and Communication sector because it offers a singular forum for rigorous intellectual discussion and it recognises and celebrates year after year, products, corporate, institutional, personality brands that stand in their segment or sectors, as well as practitioners for their dedication to excellence in branding and marketing.
Mr. Ajayi said that the entrance of Marketing Edge into the Industry 20 years ago has no doubt made them an authoritative and dependable ally to all players in Nigerian marketing and advertising ecosystem. This is the reason why we rolled out the drums to celebrate excellence by recognising those Individuals and organisations who have contributed immensely to the country.
The brand award came barely a month after Dangote Group emerged as Nigeria’s Most Valuable Brand for the sixth consecutive year, an award given by Top 50 Brands Nigeria, organisers of the Most Valuable Brand. Which is an outcome of a comprehensive and thorough research.
In the same vein, Dangote was also honoured by the Lagos State Council of Nigeria Union of Journalists who Conferred an award of excellence on the Group for its outstanding contribution to the economic development of Nigeria and Africa and also in recognition of its aggressive employment generation drive and its huge Investments in social and critical infrastructures
