—— As the 2024 edition of the TOP 50 BRANDS NIGERIA (R) is a celebration of excellence, resilience and relentless pursuit of growth
For the Seventh Consecutive Years, Dangote Industries Limited has again emerged the most brand in Nigeria. Leading other top brands like MTN, Airtel, Access Bank, Globacom and many others.
The latest report of the TOP 50 BRANDS NIGERIA (R) rankings, an annual celebration of the most influential and most valuable brands in the Country, revealed this.
Dangote is immediately followed by MTN Nigeria, which not only ranked second overall but also emerged as the Most Popular Brand in the Country for the year, according to the Top of Mind (TOM) Survey.
MTN’s strong consumer connection and wide spread recognition highlight its significant impact on the telecommunications sector and beyond.
At the third place this year is Globacom Nigeria, a leading Nigerian multinational telecommunications company known for its innovative solutions and commitment to progress.
Globacom’s consistent ranking among the top brand indicate its significant role in Nigeria’s digital and technological advancement.
Airtel Nigeria, another key player in the telecommunications sector secured the fourth position. Access Bank ranked in the fifth position, topping the Banking and Financial Service Sector.
The Organisers stated that “This Year’s list is a testament to the resilience, innovation, and enduring relevance of the brands that continue to shape Nigeria’s economic particularly in challenging times.
A significant highlight this year is that seven of the 10 brands out of 50 are Nigerian, emphasising the resilience and global competitiveness of home – grown brands, most of which has spread abroad.
Additionally, it is impressive to note the consistency among the top brands with seven of them maintaining their position from last year. This stability reflects their continued relevance, strong market presence and ability to navigate the complexities of the Nigerian business environment.
Nigerian brands account for 24 spots on top brands list this year, while International brands holds 26 position representing 52% of the total.
The 2024 list also witnessed the witnessed the entry of two new brands these are Opay Nigeria and Flutterwave, which made their debut into annual Top 50 evaluation. These new entrants highlight the growing influence of fintech and digital platforms in shaping Nigeria’s economic future.
Notably 14 brands maintain their positions from previous years, reflecting their consistent performance and consumer trust.
Another set of notes in the presentation are 10 Brands to Watch – These are vibrant and upcoming brands, who though not among the 50 Top Brands yet, but with significant visibility and promises. This year, 9 of the 10 Brands to are Nigerian.
During the Public Presentation, Taiwo Oluboyede, CEO of TOP 50 BRANDS NIGERIA (R), commended the brands for their exceptional performance, resilience particularly in the fsce of the present economic challenges. These brands deserve commendation, really, especially in times like this. The past year has been tough for many businesses, with some relocating out of the Nigeria and others barely holding on.
“However, the majority of these brands have shown the resilience Naija Spirit by weathering the storms and standing strong with positive projections into the future”. He went on “As the saying goes, tough time never last, but tough people do. Its in time like this that you differentiate between the boys and the men, as these brands have shown” concluded Oluboyede.
The 2024 TOP BRANDS NIGERIA (R) list is a celebration of excellence, resilience, and relentless pursuit of growth,as these brands continue to innovate and adapt, they set the standard for what it means to be a top brand in Nigeria. We look forward to witnessing their continue success and contribution to the Nigeria’s economic development in the years to come.
